Convert Passive Fans Into
Active Revenue
The first Fan Activation Intelligence platform built specifically for sports organizations.
Stop losing fans to pubs, streaming, and gambling - start redirecting their spending back to your club.
Activate Passive Fans
Convert 15-25% of passive fans in your community into active revenue contributors through intelligent campaigns
Redirect Fan Spending
Bring money back from pubs, streaming, and gambling - redirect existing £270/year fan spending to your club
Increase Revenue Share
Boost the percentage of active fan spending that reaches your club through targeted merchandise, hospitality, and experiences
Sports Intelligence. Finally.
£5.4+ Billion Fan Spending
Never Reaches Clubs
Passive fans spend billions on sports - but clubs see almost none of it
25-30 million passive UK football fans spend £270/year on sports
£5.4+ billion annually goes to streaming, gambling, pubs, merchandise
Clubs receive minimal benefit from fan spending in their communities
National League clubs collectively lost £21M in 2024
Local pubs packed during matches but stadiums half empty
Grassroots sports unsustainable without redirecting existing spend
"Our local pubs are packed for every match but our stadium is half empty. That money should be coming to us."
— League Two CEO
The FanatIQ Solution
Fan Activation Engine
Passive-to-active fan conversion (15-25% rates)
Local community fan identification
Sports psychology-driven triggers
Community-based targetin
Revenue Redirection Intelligence
Identify where fans currently spend sports money
Redirect streaming/gambling/pub spend to clubs
Community-based activation campaigns
Local event integration
Intelligent Activation Campaigns
Multi-channel fan activation (Email, SMS, WhatsApp, Voice AI)
Behavioral triggers based on team performance
Local event and community integration
Automated campaign optimization
Club Sustainability Suite
FA-backed self-sufficiency tools
Grassroots revenue optimization
Long-term fan relationship building
Performance tracking and reporting
Transforming Commercial Operations
"We have 15,000 people following us on social media but only 2,500 coming to matches. If you could activate even 500 more regular fans, that would transform our finances completely."
— National League Chairman
"The fan activation approach is exactly what we need. We see packed pubs during our matches but struggle to convert that passion into stadium attendance and revenue."
— League Two Commercial Director
15-25%
Fan Activation Rate
£660k-1.06M
Additional revenue per club
40-65x
ROI for clubs
90%+
Time savings on manual tasks
ROI Calculator
FanatIQ ROI Calculator
See your potential return before we talk
Your Projected Results
Revenue Increase Breakdown
From Passive Fans to Active Revenue in Three Steps
Integrate with your existing systems
Ticketing, CRM, social media, POS
One-click setup, no disruption
AI identifies passive fans in your community
Sports psychology-driven campaigns
Multi-channel activation strategies
Automated revenue redirection campaigns
Increase club share of fan spending
Continuous optimization and growth
Affordable for Grassroots with Enterprise Capabilities
£12k-35k Annually
vs £300k-800k Consultancies
Performance Guarantees
With Measurable ROI
Revenue Share Options
Including risk-free models
FA Partnership support
With grant funding programs
Ready to Stop Losing Fans and Start Activating Them?
© 2025 fanatIQ - All Rights Reserved
Converting Passive Fans Into Active Revenue.
Supporting grassroots sport through intelligent fan activation