Commercial Pipeline

The businesses are out there.
You just can't reach them all.

Prosper finds the businesses who'd sponsor your club. Cam and Reachard do the outreach. Qualy sorts the replies, Cloe books the meetings. Steward handles every inbound enquiry the moment it lands.

๐Ÿค Scout's pipeline โ€” this week 47 new leads
Westfield Honda โ€” Car dealer
2 responses, interested in shirt sleeve deal. Recommended follow-up: today.
๐Ÿ”ฅ Hot
Sands Restaurant Group
Responded positively to hospitality partnership. Wants a call this week.
๐Ÿ”ฅ Hot
Peak Fitness โ€” 4 locations
Opened email, no response. Scout queued follow-up for Thursday.
๐Ÿ“ง Follow-up
Harris & Brown Solicitors
Initial email sent. 2 of 3 partners opened. Awaiting response.
๐Ÿ“ง Waiting
Oakdale Motors Group
Newly identified. 3 sites, strong local presence. First contact scheduled.
๐Ÿ†• New
Already live at
โšฝ MK Dons ยท โšฝ Preston North End
The Problem

Your commercial pipeline is full of
businesses you've never contacted.

Your database is outdated and incomplete

You have 2,500 local businesses on file. Scout found 12,000 at MK Dons. The opportunity is there โ€” it just hasn't been mapped.

No capacity for outreach at scale

Contacting 1,000 businesses per month โ€” personalised, tracked, split tested โ€” is impossible for a team of two. Scout does it automatically.

Inbound sponsor enquiries go cold

A business DMs you at 6pm on a Friday asking about a partnership. By Monday, they've moved on. Steward responds the moment the message arrives.

The Commercial Team

The commercial team.

Five agents covering the whole pipeline โ€” from finding businesses worth talking to, through to a meeting in your diary.

Prosper
"I find the businesses near you who should already be sponsoring the club."
Prosper
Prospector

Right catchment, right size, right sector. I go beyond the list you've got on file and tell you exactly who to speak to.

I map your catchment properly, not just your existing database
I filter by size and industry so the list is worth working
I find the contact, not just the company
Cam
"I write the pitch that fits the business."
Cam
Campaign Strategist

A car dealer isn't buying the same thing as a law firm, so they don't get the same email. I write for the reply, not the open.

Messaging built per sector, not per send
Full sequences, not one-off emails
Written to get a response
Reachard
"I do the sending and the chasing."
Reachard
Outreach Agent

Email, LinkedIn, phone. Every open, click and reply logged, so nothing gets lost in a Friday afternoon inbox.

Daily outreach at a volume your team can't match manually
Follow-ups queued automatically
Nothing sits unanswered
Qualy
"I read every reply so you only see the ones worth your time."
Qualy
Qualifier

Real lead, worth nurturing, try again later, or leave it. Sorted the moment it lands.

Every response classified instantly
Dead ends filtered before they reach your team
Nothing parked as "maybe" and then forgotten
Cloe
"I get the good ones into your CRM and into your diary."
Cloe
Closer & Nurture

Meetings booked, notes attached. The ones not ready yet, I keep warm, which is usually where the real deals come from.

Qualified leads straight into the CRM
Meetings booked without the back and forth
Long-term nurture that doesn't go quiet
1

Prosper identifies

Prosper analyses your existing database and finds businesses in your catchment area you're not talking to yet.

2

Cam and Reachard reach out

Cam writes the pitch for each type of business. Reachard sends it, across email and LinkedIn, and follows up without being told.

3

Qualy qualifies

Qualy reads every reply and sorts it โ€” real lead, worth nurturing, try later, or leave it. Your team only sees the ones worth the time.

4

Cloe closes and nurtures

Cloe moves qualified leads into your CRM, books the meetings, and keeps the not-yet-ready ones warm until they are.

Live Deployment

MK Dons: 2,500 businesses became 12,000.

โšฝ MK Dons FC โ€” Scout, live now
Live

"Scout identified 9,500 businesses from a database of 2,500. It contacts 1,000 a month โ€” far more than the team could handle manually โ€” and delivers daily qualified leads with summaries."

Every campaign is split tested and refined based on real responses. The commercial team gets qualified leads ready to follow up, not buried in spreadsheets.

2,500
Businesses in original database
12,000
Businesses identified by Scout
1,000
Contacted per month
Daily
Qualified leads delivered to the team
Steward โ€” Inbound Enquiries

Every inbound sponsor enquiry. Handled instantly.

While Scout works outbound, Steward handles everything coming in: partnership enquiries, hospitality requests, sponsorship questions, the moment they arrive.

No more enquiries going cold over a weekend. Steward captures the details, qualifies the opportunity, and notifies your team.

Channels

Businesses reach you on their terms.

Outbound โ€” Scout contacts via

EmailLinkedIn

Inbound โ€” Steward handles via

Web ChatWhatsAppEmailLinkedIn

Your team gets leads via

FanatIQ AppSlackTeamsWhatsApp
Book a Demo

See Scout working
for your club.

30 minutes. We'll show you how Scout would map your catchment area and what a live pipeline looks like โ€” using real data.