Fan Campaigns

Your fans are waiting.
Your inbox isn't.

Renewals slipping. Campaigns not going out. 47 unread messages from the weekend. FanatIQ handles all of it, so your team can focus on matchday.

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📥 Weekend inbox 47 unread

🎟️

Sarah T.

Can I still get half season tickets for me and my daughter?

Sat 22:41

♿

Michael J.

Accessible seating options for the next home game?

Sat 21:03

🎁

Tom R.

Can I get a personalised shirt for my son's birthday?

Sat 20:55

🅿️

Dave K.

Parking for the Sheffield Wednesday game — which car park?

Fri 18:22

📩

Renewal reminder sent 3 weeks ago

127 season ticket holders haven't renewed. Deadline: 14 days.

3 weeks ago

The Problem

You know what needs doing.
There's just no time to do it.

Renewals slip through the cracks

By the time you notice an at-risk season ticket holder, they've already lapsed. You needed to know three weeks ago.

Fan comms pile up every weekend

Ticket queries, parking, hospitality — all landing in a shared inbox while you're focused on matchday operations.

Campaigns go out late or not at all

You know a targeted message to at-risk fans would work. There just isn't capacity to write it, segment it, and send it.

The Solution

The fan team.

Each one has a job and does it properly. Together they cover everything from a fan's 10pm ticket question to a full renewal campaign.

"I'm the one your fans actually talk to."

Steward

Fan & Business Concierge

Ticket questions at ten at night. Parking queries. Sponsorship enquiries. I answer, I book it, and anything that needs a human comes to you with full context.

I work every channel the club already uses

I take payment, not just enquiries

I don't clock off at five on a Friday

"I read your data so nobody else has to."

Scout

Fan & Business Intelligence

I'm plugged into ticketing and merchandise. I flag drifting season ticket holders weeks before renewal, and spot who's ready to spend more. You already had the data, you just didn't have time to look.

I flag at-risk renewals early enough to do something about them

I segment by attendance, spend and behaviour

I find the revenue nobody's asked about yet

"Scout tells me what's happening. I decide what we do about it."

Coach

Campaign Strategist

I decide who we're talking to, what we say, and the offer likely to land. I build the A/B test before anything goes out, so we're not guessing afterwards.

I turn a data point into an actual campaign

I size the audience and estimate what it's worth

I hand Striker a brief, not a vague idea

"I send it. All of it."

Striker

Campaign Executor

Email, SMS, WhatsApp, social, whichever one that fan actually opens. I stay inside budget and can tell you what every message cost.

I schedule around fixtures, not office hours

I stick to the cap, every time

I track delivery and spend as it happens

"I'll tell you what to do next. Not just what happened."

Keeper

Results Analyst

I measure every campaign, pick the winning variant, and explain why it won. Then it goes back to Scout, so the next one starts smarter.

Opens, clicks, conversions, cost per renewal

The winning variant and the reason it won

A recommendation you can act on this week

"I keep your channels alive between fixtures."

Sophia

Social Media

Match results, milestones, the quiet Tuesday when there's nothing on. I draft it, format it for each platform, and queue the week ahead. You approve everything before it posts.

A full week of content, not just matchday

Written for each platform, not copied across all of them

Nothing goes out without a human saying yes

Example Campaign

From "47 unread" to 12 renewals saved. In 48 hours.

You

Scout, what do we know about renewals right now?

Scout

I've analysed 2,847 season ticket holders. 324 are at risk — low attendance and no response to the renewal email sent 3 weeks ago. Deadline is 14 days.

You

What do you recommend?

Scout

I'm briefing Coach now. Based on the data — families who can't make midweek fixtures — a Weekend Warriors package with a kids-go-free angle should perform well. Want to see the variants?

You

Yes. Get Striker to send Monday 9am, £100 budget cap.

Scout

Done. Keeper will report back within 48 hours with the winning variant and full results.

48 hours later — Keeper's report

Variant B (Kids Go Free) outperformed Variant A on every metric.

41%

Open rate

18%

Click rate

Renewals saved

£62

Total cost

Keeper's recommendation

Roll out Variant B to the remaining 124 at-risk families immediately. Expected 15–18 more renewals at a cost of £62. Potential revenue: £5,775–£6,930.

£15,800

total renewals
recoverable this week

Live Deployment

Already working at MK Dons.

⚽ MK Dons FC — Scout, live now

Live

"Scout identified 9,500 additional local businesses from an existing database of 2,500 — then contacted 1,000 of them per month, more than the entire commercial team could handle manually."

FanatIQ is built on 18 months of proven AI delivery, fine-tuned for sports. Every campaign cycle improves the next.

2,500

Businesses in original database

12,000

Businesses identified by Scout

1,000

Contacted per month

Daily

Qualified leads with follow-up notes

Your fans are waiting.
Your inbox isn't.